You’ve probably heard all the rage about data analytics and something about the importance of gathering data on your customers, but do you know what it all means?
Google Analytics. SEO. Data Analytics. Content Marketing. Growth Hacking. Analytics Initiatives. Conversion Tracking. Customer Behavior Goals. Analytics Insights. Data Mining. Social Media Analytics. Raw Data.
These are all buzzwords that you might hear floating around, and it’s normal to be overwhelmed. So let me walk you through why it matters and how I can help.
If you have a website, and you sell services or products on this website, or you attain your customers in some capacity through your website, you need analytics.
If you publish blog content and you have followers who read said content, you need analytics.
If you have an email list through which you connect with your customers, you need analytics.
If you have social media accounts that represent your business, you need analytics.
Okay, you get the point. So what even are analytics and where can you start?
Well, that’s where I come in.
Data analytics are the present and future of the marketing world. Analytics allow you to track the activity of your customers, they allow you to “follow” your customer through their purchasing decisions, and they allow you to see whether the content you’re posting is working or if the posts you’re making on your blog or social media are really not worth it.
Social media and marketing are important to a business, but just like any business strategy, you need to understand your customer. Analytics help you track what your customers like, dislike, and how they engage with your website, social media, and more.
According to Global Web Index, the average internet user now spends around 6 hours each day using internet-powered devices and services – that’s roughly one-third of their waking lives. That’s a lot of time on your phone, and that’s just the average. You know what else is a staggering number? 4.021 Billion. That’s the number of people using the internet today, and there are no doubt other companies similar to yours. Using data, you can determine where your customers are coming from so you can better connect with other customers looking for your product or service.
This data allows you to better optimize your efforts, moving away from activities like posting content in places that people don’t go or won’t interact with it. This allows you to focus on your business and grow the initiatives that actually help build your business.
By setting up goals, you can accurately track sales or conversions. Through the dashboard available on Google Analytics or other social media platforms which have their own analytics trackers, you can discover the behavior of your customers, whether they bought something or not, and learn to modify around what they do or don’t do.
We will work together to learn what’s working for you, what’s not, how we can optimize your content marketing and more, and how to ultimately find and best engage with your customers. This means a focus on true ROI on your marketing and social media efforts.
Data Analytics and Strategy is only one of the services offered. Email now and get started!