downpause /doun - pôz/ 

noun :: a temporary stop in the storm or rain; i.e. downpour. 

"They experienced a downpause while driving through the tunnel during the rainstorm."


Social Media is a storytelling opportunity.

One that not enough companies take advantage of.

It's more important than ever to tell your story to help your brand stand out + resonate with your current and potential customers.


Mission

Focus on the client's needs and wants while expanding their online outreach. Through branded content, marketing programs, social media development, analytics analyses, and more, I aim to increase numbers of clients, followers, brand loyalists and more!

I am here for you before, during, and after the downpause.

Results

  • Social Media Audit to assess your baseline

  • Research and establish social media rules and guidelines for small businesses

  • Build and implement Brand Guides, which include branding and marketing tips & best practices

  • Create and plan social media campaigns across major social platforms - relevant to the company’s needs

  • Develop copy and design visuals for events and campaigns

  • Plan e-mail marketing campaigns via a variety of e-mail marketing platforms

  • Design T-shirts for events and fundraising campaigns

  • Manage social media profiles

  • Produce content for company blogs


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I'm Mackenzie. 

The face of Downpause!

I started this company with a desire to help others navigate this chaotic landscape of online media, with the ability to focus on each client's needs individually. From social media to online marketing to analytics to SEO, I'm here to help you not only understand your speed bumps and mountains, but how to tackle them and help you finally start creating engaging content. 

There is no question that people need great content online in order to gain new customers, members, or clients. It's the way many people, especially Millennials (one of the largest consumer demographic groups), now make their decisions.

People head to the internet without a second thought to look for a coffee shop, hair salon, car insurance, reviews on vacations, and what products to buy or services to use.

So why isn't your online presence top notch?!

Well, don't despair! There's a lot to figure out, and whether you have a vague idea of what you're doing, not a clue in the world, or just maybe you don't have time to do it yourself, that's where I come in.

I thrive in the online world of marketing communications, focusing on the social impact. I can manage everything from Facebook to Pinterest to Wordpress to LinkedIn, the list goes on... I will use my writing, PR, advertising, and social media skills to get your company's online presence up & running, using my experience supporting everyone from tight-budget non-profits and start-ups, to larger agencies and organizations. I want to make sure each plan is customized to my client’s needs. With a rolodex of talented creators, we are ready to create the content you need to help your business stand out!

Eager to hear from you!

-Mackenzie